Masterclass is a curated and condensed version of the flagship Negotiation Conference in Zurich.
Led by one of our esteemed speakers, this Masterclass provides unparalleled insights into advanced negotiation strategies tailored specifically for a select group of leaders.
This exclusive event will bring together experts, all with one focus in mind: negotiations. This is a great opportunity to learn from experienced negotiators, gain fresh perspectives, and enhance negotiation skills.
Our objective - to provide a platform where decision makers and executives across various industries can converge and exchange valuable insights on critical negotiation strategies and scenarios.
Welcome Lunch
Welcome
Anna Cajot
Keynote speech: Deadlock - The Way Out
Matthias Schranner
Q&A Session
Matthias Schranner
Networking
Workshop - Analyzing Your Negotiation Partner
TBA
End of Day & Outlook 2026
Networking
Workshop - Analyzing Your Negotiation Partner
TBA
End of Day & Outlook 2026
*The workshop is exclusively available to participants with Full Admission or VIP Tickets.
Schedule:
09:00 – 10:30 Workshop by Matthias Schraner
10:30 – 12:00 Workshop by Joe Navarro
In this workshop, both speakers will explore methods for analyzing your negotiation partner. Matthias Schranner will focus on the verbal aspects, examining how to assess a counterpart based on their demands and level of cooperation in high-stakes negotiations.
Meanwhile, Joe Navarro will delve into non-verbal analysis, with an emphasis on personality traits and their impact on negotiations, intransigence, and the challenges of cooperation, which may stem from cultural differences, as well as communication barriers and how interpretation influences negotiation dynamics.
*The workshop is exclusively available to participants with Full Admission or VIP Tickets.
This workshop is presented by TWS Partners - the leading economic strategy consultancy.
Speaker: Dr. Sebastian Moritz, Managing Partner
Negotiations don’t just happen at the table – the most crucial moves are made long before the conversation starts. In this interactive workshop, you'll discover how to use game theory principles to gain a strategic edge and influence the course of negotiations before you even enter the room. You'll explore how to anticipate interests and incentives, strategically build alternatives, and shape the rules of the game in your favor. Through real-world examples and hands-on exercises, you’ll gain practical tools to strengthen your negotiating position and maximize your outcomes. Join the workshop and learn how to not just participate in negotiations, but actively shape them to your advantage from the very start!
About TWS Partners:
The company works on high-stakes strategic challenges for clients. With 2,900 successful projects under their belt, TWS Partners has proven performance in nearly all sectors – from automotive and telecommunications to pharmaceuticals and public health, all across the globe.
They apply methods based on Nobel Prize-winning economic research to create success. TWS Partners are economic problem solvers and enable companies to make business decisions with the maximum level of certainty. With their unique approach and methodology, they drive company performance.
TBA
Apella by Alexandria
Address:
450 E 29th St
NY 10016, United States
It is important to us to be available to our partners, potential supporters, and the public.
Please feel free to contact us using the contact information below.